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: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319169726 | Date : 2015-05-20

Description :

PDF-66d3e | ​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.Founded in 1971, the Academy of Marketing Sc… Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Jamie Turner : How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

ISBN : #0132100568 | Date : 2010-09-30

Description :

PDF-a487e | This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world’s largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how … How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business


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by Bianca Krol : Standortfaktoren und Standorterfolg im Electronic Retailing: Konzeptualisierung, Operationalisierung und Erfolgswirkungen von virtuellen Standorten … – Organisation – Produktion) (German Edition)

ISBN : #3834922560 | Date : 2010-03-11

Description :

PDF-265f0 | Bianca Krol analysiert, ob das klassische Standortfaktorensystem für Einzelhandelsunternehmen auf die Gegebenheiten virtueller Standorte von Online-Shops im Internet übertragen werden kann…. Standortfaktoren und Standorterfolg im Electronic Retailing: Konzeptualisierung, Operationalisierung und Erfolgswirkungen von virtuellen Standorten … – Organisation – Produktion) (German Edition)


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Creating Successful Information Service Sheila PDF 841789361

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Creating a Successful E-information Service PDF




by Sheila Pantry : Creating a Successful E-information Service

ISBN : #0810847787 | Date : 2003-10-07

Description :

PDF-4b478 | To be successful, information managers constantly need to reassess the effectiveness of their information services, and to ascertain whether they are delivering the services their users actually need. Given that information services can now transcend the restrictions of a particular physical location or specific opening hours, it is more essential than ever to take advantage of the opportunities a… Creating a Successful E-information Service


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Confessions Pricing Man Affects Everything PDF 47f777768

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by Hermann Simon : Confessions of the Pricing Man: How Price Affects Everything

ISBN : #3319203991 | Date : 2015-10-21

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PDF-64e77 | The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release … Confessions of the Pricing Man: How Price Affects Everything


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by Matt Haig : E-mail Essentials: How to Make the Most of E-Communication

ISBN : #0749435763 | Date : 2001-08

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PDF-34f38 | Although e-mail is the most frequently used Internet application, many people are uncertain about how to use it effectively…. E-mail Essentials: How to Make the Most of E-Communication


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by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN : #1137543531 | Date : 2015-08-06

Description :

PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets


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: Brand Medicine: The Role of Branding in the Pharmaceutical Industry

ISBN : #0333930983 | Date : 2001-04-27

Description :

PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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by Danilo Zatta : Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry

ISBN : #3319302396 | Date : 2016-07-09

Description :

PDF-8a411 | This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, th… Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry


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Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science) PDF




: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

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PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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